The Mobi Blog.com

Emerging Mobile News

You can pretty much count on a new 3G iPhone come Monday. But redesigned MacBooks? Don't bet on it. Here's my take on what Steve Jobs will announce during his much-anticipated keynote at the Worldwide Developers Conference in San Francisco.

New iPhone
I'm almost certain that we'll feast our eyes on a new iPhone on Monday-one with access to speedy 3G networks along with build-in GPS, both features that are sorely missing in the original iPhone.

Heck, after all the fevered speculation, Jobs could find himself dodging tomatoes if he doesn't unveil a new iPhone.

Beyond that, however, the picture gets fuzzier. Will the new iPhone be thicker than the original, or thinner? Will the brushed-metal backing be replaced with a glossy black (or white) finish? There seems to be consensus on the new, glossy backing (which might scratch more easily than the old brushed-metal finish), but that's about it.

And there's more: rumors that AT&T might subsidize new iPhones to the tune of $200, along with a just-unveiled patent application that reveals plans for video recording and conferencing, instant messaging, and a blogging application. The AT&T subsidy rumor (first reported by Fortune) has been persistent enough to be plausible, while the newly published patent application gives credence to (if not confirmation of) hotly anticipated features like two-way video calling.

Finally: Will we get just one new iPhone, or a series of new models (and not just different memory capacities, mind you)? And when will the new iPhone be available in stores? My feeling is that we'll get just one new model, and that it'll go on sale later this month-but that's just my gut talking.

Odds: 3G iPhone with GPS (bank on it), thinner than original (50-50), glossy backing (almost certain, although I hope not), video conferencing (3-1), AT&T subsidies (50-50), more than one model (7-1), on sale Monday (5-1).

iPhone App store, new iPhone firmware
More of a fact than a rumor-and potentially more exciting that the 3G iPhone itself. Steve Jobs teed up the App store-which will feature dozens, if not hundreds, of native iPhone applications written by third-party developers-back in March, and the possibilities are limitless.

Besides the standard communications (IM, anyone?), productivity (an office suite?), and business applications, we're also talking games-many observers think the iPhone could rival the Nintendo DS and the Sony PSP as a mobile gaming device. I can't wait.

Jobs is also expected to unveil new iPhone firmware, which will include such goodies as full-on Microsoft Exchange support, enhanced IT and security features, and more, no doubt.

Odds: Already announced, so let's call this one fact.

Mac OS X 10.6 "Snow Leopard"
This one came out of nowhere just a few days ago-that Apple is set to release beta code for its next major OS release, just eight months after OS X "Leopard" hit shelves. Word is that "Snow Leopard" (that's the rumored code name, anyway) will be a "stability and performance" release for Intel-based Macs, and that it's geared toward optimizing mobile devices like the MacBook Air and the iPhone-and maybe even a new, tantalizing mystery device. It might seem a little early for 10.6 (which is supposedly slated to go on sale next January), but multiple blogs are claiming that it's a done deal.

Odds: 50-50 or better.

.Mac reborn as MobileMe
Apple's much-maligned, $99-a-year online service is about to get a makeover-or so says the rumor mill. New features will include over-the-air syncing of Address Book and iCal info between Macs and iPhones, as well as a new and improved Web interface that lets you browse your contacts and events from any Web browser (sounds pretty basic, but it'll be a big step forward for .Mac users, believe me).

Odds: Almost certain.

Redesigned MacBooks and MacBook Pros
Both the consumer and pro-level versions of Apple's iconic laptop lines are due for major design overhauls. Indeed, save a few tweaks here and there, today's MacBooks and MacBook Pros look pretty much like yesterday's iBooks and PowerBooks. But what little chatter there's been about redesigned MacBooks at WWDC has more or less died out in the past several days. I'm not feeling it.

Odds: 10-1

"One more thing ... "
It's the phrase Macheads live for-a final, hold-your-breath moment when Steve Jobs unveils some cool new device no one quite expected. Back in January 2007, "one more thing" turned out to be the original iPhone. Assuming the 3G iPhone isn't the "one more thing," what could it be?

Well, there was talk last month of a potential iPhone-like tablet device powered by Intel's new Atom processor, but Intel quickly downplayed the comments that sparked the rumor.

And another factor to consider: There was no "one more thing" at Macworld back in January, much to the disappointment of the Mac faithful.

Anyway, there's really not much to go on here. Maybe a 3G iPhone announcement is enough for WWDC. Then again, Jobs loves surprises.



TheMobiBlog.com for Emerging Mobile News 2008

Emerging Mobile News

Banks will become phone companies and telecom companies will become banks. Mobile payment systems, micropayments, mobile phone credit card transactions and loans. Economic impact of remittances from foreign workers using SMS credit to avoid foreign exchange transaction costs.



How biometrics fingerprint technology will allow large mobile phone payments. Commissions and interest charges on loans. Impact of revenues from American Express, Visa, Delta, Access, Mastercard moving to mobile phone transactions. Conference keynote speaker and Futurist Dr Patrick Dixon.

Read About Mobile Barcodes and How There Changing The Future of Mobile



The Mobi Blog for Emerging Mobile News 2008

Mobile barcodes are on the verge of becoming a global phenomenon, but what exactly are they, what do they do, and for whom?

We became familiar with the original, linear barcodes (or 1D), from our supermarket shopping in the 1980’s (although the technology was patented in the 1950’s).

They comprise a series of vertical black lines and white spaces of variable width, representing numbers, which are read (or decoded) by a barcode reader to extract the information they bear.

However, as barcodes were used in an ever greater variety of environments beyond straightforward stock control, they became longer and longer as people tried to pack more information onto them. A new generation of barcodes was devised in the 1990’s, usually referred to as 2D or matrix codes. They are formed by patterns of black and white squares arranged on a (usually) square grid and can encode thousands of alphanumeric and other characters in virtually any language. Immediately the size and capacity problem was solved, opening the way for applications that had never been considered.

Another radical and exciting advancement in barcode reader technology allowed the camera in a mobile phone to act as a reader. Mobile phones can now be enabled to read a variety of 2D mobile barcodes. These include QR codes, Data Matrix, Cool-Data-Matrix, Aztec, Upcode, Trillcode, Quickmark, shotcode, mCode and Beetagg.

The vast majority of symbologies are in the public domain, which means they can be used by anyone without restriction and without payment of a fee or royalty. This public approach gives rise to internationally recognised standards, global interoperability, and creates an economy of scale.

This is a great boon for advertisers and consumers (both of whom are the mobile operators’ customers) because only one software client is required to read any code. For the operators, this translates to greater choice and more competitively priced equipment.

Unfortunately, some barcode developers have chosen the proprietary route, which means they keep control of their own codes, the information that is permitted to be encoded and charge a fee or royalty for their use. These issues and the lack of interoperability usually means that proprietary barcodes tend to be used in controlled, closed environments, rather than in open, public systems around the world.

The most common use of mobile barcodes is to request information or a service or content from a Web site. It might be details of a promotion, or a discount voucher via SMS or MMS, or to activate a download such as a ringtone, music track or game, or click to call an IVR or human agent, or buy a travel or concert ticket. The advertiser pays the set-up costs as well as its operator partner on a per-click, download, view, redeemed coupon, ticket sale or call, depending on the campaign.

The key is that mobile barcodes are a pull technology, a permission-based way for a consumer to engage with an advertiser or medium.

This is a very important attribute since there is a great deal of consumer angst and regulatory concern about intrusive mobile marketing: mobile barcodes are a world away from pushing unsolicited spam via SMS or MMS. Big brands are understandably wary of engaging in any advertising activity that compromises their reputation by alienating their customers and have stayed away from these kinds of push campaigns.

The pull of mobile barcodes overcome these issues and offer a direct, accountable way of connecting with consumers. However, if mobile barcodes are to succeed as an advertising medium, a high level of back-office integration is necessary, which reinforces the importance of open standards for processes and interfaces. Operators will need to demonstrate to the world’s biggest brands that the barcode scanning transactions are accurate, reliable and defendable because they are going to charge that brand for every click.

The precedent is there: Google has built a multi-billion dollar, online business on this per click or interaction model with its Google AdWord/AdSense, which provides advertisers with reliable, accountable records of their users’ transaction history and an accurate invoice, plus timely and granular revenue share payments to other parts of the ecosystem. In mobile, unlike online, there is the additional challenge that these mechanisms have to work across carriers, across countries and across currencies.

So the stage is set. With 2D barcode scanning, advertisers have a reliable, permission-based mobile channel open to them. Consumers love them as an easy way of using mobile technology to engage with services and media they are interested in, as has been demonstrated in spades in Japan, where mobile barcodes are part of everyday life.

This is because Japan is unusual in having a very dominant operator, NTT DoCoMo, which decided to endorse QR codes and ensured that all new handsets had QR code client software embedded in them. The rest is history, but this approach is not applicable to markets in most other countries, which typically have four or five operators competing against each other.

The challenge now is to ensure that any brand advertiser can run the same ad campaign in Singapore, London and Seattle instead of having to produce and run different campaigns in each country and for every operator. The inability to do this has been another big inhibitor to mobile advertising.

Mobile barcodes have the potential to overcome these issues and become the mainstream, global phenomenon that they could and should be. However to attain this goal, the various parties that make up the ecosystem and the various warring factions within the mobile barcode industry need to come together and work on common standards* that will be to everyone’s advantage.



The Mobi Blog for Emerging Mobile News 2008