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Mobile News - Advertising Experts Say” Mobile advertising revenues aren't growing as fast as expected.


Ads on cell phones have long been hailed as the next big thing. But flipping through industry forecasts, one expert says, "I don't believe the figures I am seeing." And he doesn't mean that in a rah-rah kind of way.

Once again the so called experts try to feed the public negative publicity to slow progress. Instead of accepting the inevitable. My dad had a word he used often, to describe people not looking at all the possibilities in the real world, Peter-pan-ism.

Im going to take a wild guess here, at the reason why, these mobile numbers are currently so low! Its possibly, because we do not yet have an open access mobile web platform, and most of today’s mobile devices do not allow for real commerce to occur as there functionality and navigation is still dictated by the wireless carriers? Hummm

I recall in the early days of the internet similar reports were pouring in on an hourly basis from some of the so called top advertising experts of that time. I recall many reports just like this one about internet advertising..

Clearly a lack of understanding in the power of consumer reach that the internet was building utilizing computer science. Frankly, this notion was terrifying to most conventional advertising experts of that time.

In all fairness I have to show you what really happened!

Internet advertising revenue soars

The latest Interactive Advertising Bureau statistics show almost $4.8bn in internet advertising revenue for the fourth quarter of 2006, with full year figures reaching $16.8 billion. The graph below shows that the sustained uptrend of the last 4 ½ years, post the dot-com bust, is now being exceeded.

One thing that irks me about the IAB figures is that I have never seen them specify whether these figures are for the US or global. I suspect it is the former, which begs the question of the scale of internet advertising revenue in the rest of the world. Given total global advertising revenue is estimated at $406 billion, the IAB figures suggest there is plenty of room for upside, and no immediate likely fears of a plateau in revenues.

Mobile advertising experts say” the trend of m-commerce growth will be much faster likely because new pocket mobile devices are easily accessible to users and are becoming easier to navigate. The new mobile web is expected to produce four times the consumer reach than the internet. This form of commerce is called M-Commerce.

Her is a recent post that explores the topic of Mobile Advertising Growth in much greater detail.
Advertising Will Set Mobile Free

Internet Advertising History -The timeline of events that shaped our lives forever on the internet

April 1994
Laurence Canter and Martha Siegel Legal Services spam the Internet.

August 1994
Only 12 percent of 280 top executives polled by Ad Age said their agency was equipped to help them market via the Internet.

October 1994
HotWired launches with the first banner ads on the Internet. Advertisers include AT&T, MCI, Sprint, Volvo and others.
Time Warner opens Pathfinder service with ads from AT&T; Ziff Davis launches ZD Net on the Web.

November 1994
The NCSA Mosaic What's New Page on the Net says it's seeking sponsors.
CMP Publications deploys TechWeb ezine. Advertisers include AT&T, MCI, and Tandem Computers.
WebConnect advertising media kit is placed on the web.

January 1995
Five advertisers join Vibe Online, paying $40,000 for 6 months. Advertisers include: MCI, Saturn, Timex, Jim Bean, and AirWalk.


February 1995
Proctor & Gamble names Grey Interactive its interactive agency of record.
CBS launches its web site.
ESPN starts pitching advertisers on $1 million charter sponsorships of its site and other online properties.

March 1995
Yahoo! goes commercial.
Ragu opens its web site. It is the first packaged goods marketers to do so.
AT&T picks Modem Media as its interactive agency of record.
WebConnect signs "First 100" member sites to its advertising network.

April 1995
Time Warner's Pathfinder signs its first advertisers, AT&T and Saturn. Ads cost $30,000 per quarter. ZD Net also begins to post ads.

NetCount and Internet Profiles, two web audience tracking firms, launch their services.
Interactive Traffic, an online media planning firm opens.
Interactive Imaginations launches Riddler, a gaming site that incorporates marketer sites as clues.
Internet Advertising Council convenes.

May 1995
Sun introduces Java programming language.

July 1995
Forrester Research reports that online ad spending will total $37 million for the year.
InfoSeek and Netscape shift to a CPM model to sell Web Ads.
Agency Poppe Tyson starts selling ad space for Netscape and Playboy.


August 1995
Microsoft launches Microsoft Network (MSN) online service.
Kraft and Proctor & Gamble register 184 domain names on the Internet.

September 1995
ESPNET SportsZone signs advertisers to contracts totaling more than $1 million.

October 1995
Audit Bureau of Circulations starts testing audits of Web sites.
Poppe Tyson spins off its Web ad sales unit as DoubleClick.

January 1996
Microsoft pays $200,000 to sponsor the Super Bowl Web site.
The New York Times launches on the Web with $120,000-per-year sponsors Toyota and Chemical Bank.
NetGravity introduces the AdServer ad management system for web sites.
Jupiter Communications estimates ad expenditures for January at $7.3 million.

February 1996
FocalLink Communications introduces SmartBanner media planning services.
PointCast launches its "push" news and information network featuring animated ads.


March 1996
Sony Corporation of America announces it's looking for partners for its upcoming Sony Station Web site. Partners are to pay $500,000 to $1,000,000.

April 1996
Yahoo! allows Proctor & Gamble to pay for ads based solely on click-throughs rather than ad impressions.
Juno Online Services launches a free, ad- supported e-mail service. Freemark Communications follows with a similar product.
The Wall Street Journal launches its "Interactive Edition".

May 1996
iVillage receives $800,000 in ad commitments using an ad model that combines editorial with marketing.
FocalLink Communications introduces Market Match Web media planning tool.

June 1996
Microsoft's ezine Slate debuts.
Levi's Dockers division signs on for a one-year sponsorship of HotWired's Dream Jobs channel.

July 1996
AT& T launches its intermercial ad campaign which features animated banners.


August 1996
Poppe Tyson files for an IPO.
Privacy advocates heighten industry awareness on potential invasiveness of cookie technology.

September 1996
General Motors doubles its web site content to more than 38,000 pages, making it one of the web's largest marketer sites.
BackWeb Technologies introduces a private online broadcast system, with GM as one of the first users.

October 1996
The Coalition for Advertising Supported Information and Entertainment (CASIE) issues proposed guidelines for Web ad banners.

December 1996
In 1996, Companies spent $301 millions dollars in Web advertising. Consumers spent $1.3 billion on-line. And the number of households online reached 15.2 million.

February 1997
Proposal by Bell Labs Information Science Research Center calling for new cookie standards is submitted to the Internet Engineering Task force. The proposal would allow for the voluntary disabling of cookies.


March 1997
Yahoo! makes $25 million advertising commitment to Netscape.
Microsoft acquires Interse, developer of web site analysis software, to be integrated into BackOffice.
The Internet Local Advertising & Commerce Association (ILAC), a not-for-profit organization designed to promote and facilitate local advertising and commerce between buyers and sellers on the Internet.

April 1997
Time Inc. New Media agrees to syndicate Pathfinder content on AT& T's World-Net.
Microsoft announces plans to purchase WebTV.
PointCast Inc. contracts with the Audit Bureau of Verification Services to perform the first-ever audit of traffic on its popular Internet broadcast service.




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